Target Audience #2

Like the previous magazine I discussed about, Vogue Magazine also uses social media as a big part their marketing strategy. The most popular platforms they use are Instagram, Facebook, and Twitter. In 2015 Vogue had 7.1 million Facebook followers, 9.68 million Twitter followers, and 8.6 million followers on Instagram. On Twitter, Vogue engages their followers by asking questions such as, "when it comes to suits, which side are you on?" This will make more people retweet which can make Vogue become more popular. Vogue uses Instagram as their most powerful social media platform to engage their followers with the fashion world by picture of top models and fashion week using the hashtag #Vogueinstafashion.

Another way vogue promotes their magazine is by hosting a Vogue charity fashion show. In 2014 vogue was able to raise more than $25,000 off of ticket sales. That year vogue gave the money to the charity call Community Living Kingston, an organization that works to give disabled individuals every opportunity to participate fully in the local community. This fashion show is created by the student body from Queens University where they are given the opportunity to show off their creative talents while being able to give back to the community at the same time.