Target Audience #1

For the GQ magazine, most of their marketing comes from their social media platforms especially their Instagram account. GQ post men's fashion and lifestyle content on their Instagram account. Last year (2017) GQ's Instagram account accounted for about 70% its revenue. GQ's Instagram account works the same way as to how a social media influencers would where they would make money by promoting brands such as Coach, Nespresso, Remy Martin, and Tudor as a paid sponsorship. GQ was able to get 90% of their revenue off their Instagram account and dropped to 70% in 2016 only because they were also gaining success in other social media platforms such as Facebook and snapchat at the time. For my magazine, I can use the same tactic by creating different social media platforms and posting photos of trends in  fashion or other thing related to fashion, and maybe eventually a company can sponsor my magazine and revenue can increase. 

Another marketing strategy GQ uses is their website. GQ actually redesigned their website where it will be more attractive to advertisements by utilizing sticky ads and lazy load ads to optimize a better format for mobile users. GQ has noticed that people read advertisements as much as they read the actual content, knowing this GQ is trying to put more better quality advertisements for viewers to see. this will attract more viewers, in turn revenue will increase.