Revision #3 Article

Like everything else in my magazine the unintentional white thick border had to be fixed. For the article it was more complicated because I had to expand everything without having text come off the page. What I also had to do was fix the quote since people commented that it was hard to see because it was to small and it blended in with the text from the actual article. This is also difficult because if I made the texted for the quote any larger it would take text from the arricle off the page since I am over lapping the quote text on to the article text. To prevent this from happening I cut about three sentences from the end of the article that was for the most part not too important. This created more space to make the picture at the top larger and the quote larger as well. The final quote is now black and bolded and 2 times the size of the original text. The text for the article remained the same. I also added page numbers with the magazine logo beside it.
New: top
Old: bottom

Target Audience #3

Vanity Fair is another magazine with a similar target audience. To market their mahazine, Vanity Fair recently came up with something called the Vanity Fair Social Club, a virtual experiential event. This was created to allow mant bloggers to discuss and connect with customers about major events using a specific event hashtag. Vanity Fair has found out that 88 percent of shopper say that if they enjoy an experiential interaction with a product they are more likely to make a purchase. This creates positive branding for Vanity Fair. With this virtual experiential event, 3.8 million people responded yes with 12 weeks with entry submissions. Vanity Fair's overall marketing strategy is to allow the customers to say what they want, so products quality and useful for them.

Taking from this I can create a website for my magazine and offer an online forum where my website and magazine readers can discuss amoungst each other about the magazine or other topics about fashion or ones that they choose themselves. This can possibly create more popularly for my magazine.

Target Audience #2

Like the previous magazine I discussed about, Vogue Magazine also uses social media as a big part their marketing strategy. The most popular platforms they use are Instagram, Facebook, and Twitter. In 2015 Vogue had 7.1 million Facebook followers, 9.68 million Twitter followers, and 8.6 million followers on Instagram. On Twitter, Vogue engages their followers by asking questions such as, "when it comes to suits, which side are you on?" This will make more people retweet which can make Vogue become more popular. Vogue uses Instagram as their most powerful social media platform to engage their followers with the fashion world by picture of top models and fashion week using the hashtag #Vogueinstafashion.

Another way vogue promotes their magazine is by hosting a Vogue charity fashion show. In 2014 vogue was able to raise more than $25,000 off of ticket sales. That year vogue gave the money to the charity call Community Living Kingston, an organization that works to give disabled individuals every opportunity to participate fully in the local community. This fashion show is created by the student body from Queens University where they are given the opportunity to show off their creative talents while being able to give back to the community at the same time.

Target Audience #1

For the GQ magazine, most of their marketing comes from their social media platforms especially their Instagram account. GQ post men's fashion and lifestyle content on their Instagram account. Last year (2017) GQ's Instagram account accounted for about 70% its revenue. GQ's Instagram account works the same way as to how a social media influencers would where they would make money by promoting brands such as Coach, Nespresso, Remy Martin, and Tudor as a paid sponsorship. GQ was able to get 90% of their revenue off their Instagram account and dropped to 70% in 2016 only because they were also gaining success in other social media platforms such as Facebook and snapchat at the time. For my magazine, I can use the same tactic by creating different social media platforms and posting photos of trends in  fashion or other thing related to fashion, and maybe eventually a company can sponsor my magazine and revenue can increase. 

Another marketing strategy GQ uses is their website. GQ actually redesigned their website where it will be more attractive to advertisements by utilizing sticky ads and lazy load ads to optimize a better format for mobile users. GQ has noticed that people read advertisements as much as they read the actual content, knowing this GQ is trying to put more better quality advertisements for viewers to see. this will attract more viewers, in turn revenue will increase.

Revision #2 Table of Contents

Like my cover, I had to expand everything to the corners in my table of contents. Doing this, I had to make all the pictures and texted bigger. I also separated the photos rather than having them touch to cover more white space to cover more space in the magazine. Finally, I also numbered my table of contents with the magazine logo beside it.
New: top
Old: bottom

Super Bowl Advertisement

The first Super Bowl advertisement that I analyzed was an ad on the NFL. This ad shows two popular athletes from the NFL Odell Beckham and Eli Manning reenacting the dance from the movie Dirty Dancing. This ad is trying to target their audience by using humor by using to big male NFL players dancing together. Since a Dirty Dancing reenactment was used female viewers might have been attracted be Dirty Dancing was know for being a "chick flick." Older viewers in general might have been attracted to this ad because they can relate better than the younger viewers since Dirty Dancing was made during the older generations. Techniques I can use from this advertisement is humor to promote my magazine. The second Super Bowl advertisement that I analyzed was one that promoted the 2018 Winter Olympics. This ad showed famous skier Lindsey Vonn 's years of training over her years and showed how she overcame her big injury to perform in the Winter Olympics. This ad builders emotion for empowerment and inspiration to promote people to watch the Winter Olympics. This ad may also attract females because Lindsey Vonn was used in the ad. A technique I can use from this advertisement is the uses of inspiration. I can use inspiration to promote my fashion magazine by inspiring individuals that may think they can not fit in. The third advertisement I analyzed was the Tide ad. In this ad, they convince viewers to buy Tide by using celebrities from the famous series called Stranger Things. I can use their technique by putting a famous celebrity on the cover of my magazine.